Google Business Profile
Optimisation for Trades
Your Google Business Profile is often the first thing a customer sees. It shows up in the map pack, in Google Maps, and at the top of local search results. If it is not set up properly, you are missing one of the biggest local search opportunities.
Why Your Google Business Profile Matters
When a customer searches for a trade in their area, the first thing they see is the map pack. That is the row of three local businesses at the top of the results, pulled directly from Google Business Profiles.
If your profile is incomplete, has the wrong category, missing photos, no reviews or outdated information, Google is less likely to show it. And even if it does show, customers are less likely to click on a profile that looks neglected.
A properly optimised profile gives you the best possible chance of showing up in the map pack and converting those impressions into enquiries. It is not the only factor in local SEO, but it is one of the most important.
What Profile Optimisation Includes
Categories and Services
The right primary category, secondary categories and a complete list of services. This tells Google exactly what you do.
Service Areas
Clear service area settings so Google knows which towns and postcodes you cover. Consistent with the location pages on your website.
Photos and Posts
Regular photos of your work and weekly posts that keep your profile active and signal to Google that your business is operating.
Review Generation
Systems to ask happy customers for reviews, plus responses to existing reviews. Reviews are a major local ranking factor.
Business Information
Accurate, consistent business information across your profile and your website. Name, address and phone number must match exactly.
Website Connection
Your profile linked to your website, and your website structured to match. The two work together to build your local search presence.
No False Promises
We do not guarantee map pack placement, because nobody honestly can. What we do is set up and manage your profile properly, giving you the best possible chance of competing in local search. The businesses that maintain their profiles consistently over time are the ones that tend to show up.
Related guides
Want to get more from your Google Business Profile? These guides explain what matters.
Google Business Profile FAQs
Is your Google Business Profile working hard enough?
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